{"id":148,"date":"2008-12-21T17:13:03","date_gmt":"2008-12-21T16:13:03","guid":{"rendered":"http:\/\/www.lerdell.com\/2008\/omvarldsbevakning\/pressklipp-racker-ej-omvarldsbevakning-maste-tacka-alla-hemsidor\/"},"modified":"2008-12-21T17:13:03","modified_gmt":"2008-12-21T16:13:03","slug":"pressklipp-racker-ej-omvarldsbevakning-maste-tacka-alla-hemsidor","status":"publish","type":"post","link":"https:\/\/lerdell.com\/mediebevakning\/pressklipp-racker-ej-omvarldsbevakning-maste-tacka-alla-hemsidor\/","title":{"rendered":"Pressklipp r\u00e4cker ej: omv\u00e4rldsbevakning m\u00e5ste t\u00e4cka ALLA hemsidor"},"content":{"rendered":"<p>Statistiska Centralbyr\u00e5n (SCB) har nyligen presenterat unders\u00f6kningarna <a target=\"_blank\" href=\"http:\/\/www.scb.se\/templates\/pressinfo____257153.asp\" title=\"IT bland individer, IT i f\u00f6retag\" rel=\"noopener noreferrer\">IT bland individer och IT i f\u00f6retag<\/a>:<\/p>\n<ul>\n<li>Allt fler unga l\u00e4ser nyheterna p\u00e5 Internet i st\u00e4llet f\u00f6r i en tryckt tidning.<\/li>\n<li>Bara varannan \u00e4ldre har tillg\u00e5ng till Internet hemma<\/li>\n<li>Internet n\u00e4stan lika vanligt bland utrikes f\u00f6dda<\/li>\n<li>N\u00e4ra 60 procent av sm\u00e5 f\u00f6retag har en hemsida<\/li>\n<li>Anv\u00e4ndning av mobilt Internet forts\u00e4tter att \u00f6ka<\/li>\n<li>\u00d6ppen k\u00e4llkod vanligare i andra l\u00e4nder<\/li>\n<\/ul>\n<p>Fr\u00e5n en omv\u00e4rldsanalytikers perspektiv st\u00e4rks jag i uppfattningen om att pressklipp inte r\u00e4cker f\u00f6r f\u00f6retag och organisationer som vill ha koll p\u00e5 sin omv\u00e4rld. Det faktum att andelen f\u00f6retag som har &#8211; och dessutom anv\u00e4nder sig aktivt av &#8211; hemsidor, g\u00f6r det v\u00e4ldigt tydligt att en omv\u00e4rldsbevakning v\u00e4rd namnet inte kan j\u00e4mst\u00e4llas med mediebevakning av digitala medier. Man m\u00e5ste helt enkelt ha koll p\u00e5 sina konkurrenters och samarbetspartners hemsidor ocks\u00e5 &#8211; strategiskt viktig information har n\u00e4mligen inte alltid nyhetsv\u00e4rde och kan d\u00e5 aldrig omfattas av mediebevakning.<\/p>\n<p><span><a href=\"http:\/\/www.dn.se\/DNet\/jsp\/polopoly.jsp?d=147&amp;a=866632\" title=\"DN\">DN<\/a>, <a target=\"_blank\" href=\"http:\/\/www.kristianstadsbladet.se\/article\/20081221\/TTINRIKES\/164556730\" rel=\"noopener noreferrer\">Krbladet,<\/a> <a target=\"_blank\" href=\"http:\/\/www.trelleborgsallehanda.se\/article\/20081221\/TTINRIKES\/164556730\" rel=\"noopener noreferrer\">TA<\/a>, <a target=\"_blank\" href=\"http:\/\/www.ystadsallehanda.se\/article\/20081221\/TTINRIKES\/164556730\" rel=\"noopener noreferrer\">YA,<\/a> <a target=\"_blank\" href=\"http:\/\/www.svd.se\/nyheter\/inrikes\/artikel_2233673.svd\" rel=\"noopener noreferrer\">SvD<\/a>, <a target=\"_blank\" href=\"http:\/\/sydsvenskan.se\/sverige\/article400550\/Yngre-nobbar-tryckta-medier.html\" rel=\"noopener noreferrer\">Syd<\/a>, <a target=\"_blank\" href=\"http:\/\/hd.se\/inrikes\/2008\/12\/21\/yngre-nobbar-tryckta-medier\/\" rel=\"noopener noreferrer\">hd<\/a>, <a target=\"_blank\" href=\"http:\/\/www.barometern.se\/nyheter\/TT_inrikes\/yngre-nobbar-tryckta-medier%281048287%29.gm\" rel=\"noopener noreferrer\">Barometern<\/a>, <a target=\"_blank\" href=\"http:\/\/www.smp.se\/nyheter\/tt_inrikes\/yngre-nobbar-tryckta-medier%281048286%29.gm\" rel=\"noopener noreferrer\">SMP<\/a>, <a target=\"_blank\" href=\"http:\/\/www.newsdesk.se\/pressroom\/scb\/pressrelease\/view\/it-anvaendning-bland-individer-och-foeretag-unga-nobbar-tryckta-nyheter-261553\" rel=\"noopener noreferrer\">Newsdesk<\/a>, <a target=\"_blank\" href=\"http:\/\/www.barometern.se\/noje_o_kultur\/ar-medierna-redo-for-ny-dialog(1028211).gm\" rel=\"noopener noreferrer\">B2<\/a>\u00a0ETC: <a href=\"http:\/\/www.etc.se\/artikel\/19591\/var-aer-medias-analys\" title=\"Permanentl\u00e4nk till artikeln\">Ropar om kris men presenterar ingen l\u00f6sning f\u00f6r framtiden.<\/a> <\/span><\/p>\n<p><span><span><span><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">[tags]<\/span><\/span>mediebevakning, omv\u00e4rldsanalys, omv\u00e4rldsanalytiker, omv\u00e4rldsbevakning, pressklipp, ungas medievanor<span>[\/tags]<\/span><\/p>\n<p><\/span><span><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Statistiska Centralbyr\u00e5n (SCB) har nyligen presenterat unders\u00f6kningarna IT bland individer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[207,230,231,232,270],"tags":[632,662,663,665,709,841],"_links":{"self":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts\/148"}],"collection":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":0,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"wp:attachment":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}