{"id":150,"date":"2008-12-22T17:19:52","date_gmt":"2008-12-22T16:19:52","guid":{"rendered":"http:\/\/www.lerdell.com\/2008\/internetbevakning\/skvallrets-langa-svans-finns-kvar-och-vaxer\/"},"modified":"2008-12-22T17:19:52","modified_gmt":"2008-12-22T16:19:52","slug":"skvallrets-langa-svans-finns-kvar-och-vaxer","status":"publish","type":"post","link":"https:\/\/lerdell.com\/internet\/skvallrets-langa-svans-finns-kvar-och-vaxer\/","title":{"rendered":"Skvallrets l\u00e5nga svans finns kvar och v\u00e4xer..."},"content":{"rendered":"<p>The Times rapporterar om att Wiredredat\u00f6ren Chris Andersons &#8220;The Long Tail&#8221;-teorin fallerar. <a href=\"http:\/\/sv.wikipedia.org\/wiki\/Den_l%C3%A5nga_svansen\" title=\"http:\/\/sv.wikipedia.org\/wiki\/Den_l%C3%A5nga_svansen\" target=\"_blank\" rel=\"noopener noreferrer\">Utm\u00e4rkta Wikipedia<\/a>:<\/p>\n<blockquote><p>Den l\u00e5nga svansen inneb\u00e4r att via n\u00e4tverk p\u00e5 Internet \u00f6kar marknaden f\u00f6r produkter som tidigare s\u00e5lde v\u00e4ldigt d\u00e5ligt. Uttrycket kommer av formen p\u00e5 en efterfr\u00e5gekurva d\u00e4r f\u00f6rdelningen till v\u00e4nster bildar en liten skock. Till h\u00f6ger om denna faller kurvan snabbt, och bildar en &#8220;l\u00e5ng svans&#8221;. Anderson menar att det sammanlagda f\u00f6rs\u00e4ljningsv\u00e4rdet av de sm\u00e5s\u00e4ljande produkterna kan vara lika stort som v\u00e4rdet p\u00e5 de produkter som traditionellt ansetts som stors\u00e4ljare, varf\u00f6r det i den elektroniska tids\u00e5ldern med l\u00e5ga eller inga lagerh\u00e5llningskostnader kan vara v\u00e4rt att satsa \u00e4ven p\u00e5 produkter i en smal nisch.<\/p><\/blockquote>\n<p>Har en k\u00e4nsla av att kritikerna missar po\u00e4ngen med the Long Tail &#8211; och det ser ut som litet av ett f\u00f6rsvarstal fr\u00e5n &#8220;the old school&#8221;.<\/p>\n<p>Jag har dessutom under en l\u00e4ngre tid anv\u00e4nt Long Tail-metaforen f\u00f6r att beskriva andra fenomen p\u00e5 n\u00e4tet &#8211; inte minst det faktum att <a href=\"http:\/\/www.lerdell.com\/tjanster\/rykteshantering-pa-internet\/\" title=\"http:\/\/www.lerdell.com\/tjanster\/rykteshantering-pa-internet\/\" target=\"_blank\" rel=\"noopener noreferrer\">rykten p\u00e5 n\u00e4tet<\/a> tenderar att ha v\u00e4l s\u00e5 l\u00e5nga svansar&#8230;<\/p>\n<p><a href=\"http:\/\/hd.se\/noje\/2008\/12\/22\/long-tail-teorin-faar-kritik\/\" target=\"_blank\" rel=\"noopener noreferrer\">HD<\/a>, <a href=\"http:\/\/www.svd.se\/kulturnoje\/nyheter\/artikel_2237431.svd\" target=\"_blank\" rel=\"noopener noreferrer\">SvD<\/a>, <a href=\"http:\/\/www.smp.se\/noje_o_kultur\/tt_noje\/long-tail-teorin-far-kritik%281050048%29.gm\" target=\"_blank\" rel=\"noopener noreferrer\">SMP<\/a>, <a href=\"http:\/\/www.barometern.se\/noje_o_kultur\/TT_n_je\/long-tail-teorin-far-kritik%281050049%29.gm\" target=\"_blank\" rel=\"noopener noreferrer\">Barometern<\/a>, <a href=\"http:\/\/sydsvenskan.se\/kultur\/article395092\/Tecken-i-tiden.html\" target=\"_blank\" rel=\"noopener noreferrer\">Sydsvenskan<\/a>, <a href=\"http:\/\/www.idg.se\/2.1085\/1.191828\/dyr-anderson-pratar-gratis-innehall\" target=\"_blank\" rel=\"noopener noreferrer\">IDG<\/a>, <a href=\"http:\/\/sydsvenskan.se\/nojen\/article387597\/Chris-Anderson-till-Malmo.html\" target=\"_blank\" rel=\"noopener noreferrer\">Syd2<\/a>, <a href=\"http:\/\/internetworld.idg.se\/2.1006\/1.202536\" target=\"_blank\" rel=\"noopener noreferrer\">IDG2<\/a>, <a href=\"http:\/\/www.idg.se\/2.1085\/1.202536\/internetkonferenser-2009---hela-listan\" target=\"_blank\" rel=\"noopener noreferrer\">IDG3<\/a>, <a href=\"http:\/\/internetworld.idg.se\/2.1006\/1.202507\" target=\"_blank\" rel=\"noopener noreferrer\">lDG4<\/a><\/p>\n<p><a href=\"http:\/\/teknik360.idg.se\/2.8229\/1.202973\/ny-studie-krossar-long-tail-teorin\" target=\"_blank\" rel=\"noopener noreferrer\">IDG2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Times rapporterar om att Wiredredat\u00f6ren Chris Andersons &#8220;The Long [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[143,148,150,188,195,286,287,296,297,298,328,329],"tags":[477,571,621,728,729,740,743,778],"_links":{"self":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts\/150"}],"collection":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/comments?post=150"}],"version-history":[{"count":0,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts\/150\/revisions"}],"wp:attachment":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/media?parent=150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/categories?post=150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/tags?post=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}