{"id":19,"date":"2007-05-14T22:11:34","date_gmt":"2007-05-14T21:11:34","guid":{"rendered":"http:\/\/www.lerdell.com\/2007\/pr\/en-losning-for-att-bemota-rykten-pa-natet\/"},"modified":"2007-05-14T22:11:34","modified_gmt":"2007-05-14T21:11:34","slug":"en-losning-for-att-bemota-rykten-pa-natet","status":"publish","type":"post","link":"https:\/\/lerdell.com\/desinformation\/en-losning-for-att-bemota-rykten-pa-natet\/","title":{"rendered":"En l\u00f6sning f\u00f6r att bem\u00f6ta rykten p\u00e5 n\u00e4tet?"},"content":{"rendered":"<p>N\u00e4r vi bevakar webben \u00e5t v\u00e5ra klienter, och finner n\u00e5got of\u00f6rdelaktigt och\/eller falskt, f\u00e5r vi ofta fr\u00e5gan vad vi kan g\u00f6ra \u00e5t saken.<\/p>\n<p>Det \u00e4r en av anledningarna till att v\u00e5r PR-verksamhet vuxit i omfattning.<\/p>\n<p>Naturligtvis \u00e4r vi inte den enda akt\u00f6ren som insett att det finns en marknad h\u00e4r. Det brittiska f\u00f6retaget <a target=\"_blank\" href=\"http:\/\/www.newscounter.com\/\" rel=\"noopener noreferrer\">Newscounter<\/a> har till och med baserat hela sin verksamhet p\u00e5 behovet av att m\u00f6ta rykten och desinformation p\u00e5 n\u00e4tet och i media.<\/p>\n<p>Det \u00e4r absolut ett intressant initiativ, men jag \u00e4r \u00f6vertygad om att det inte alltid \u00e4r l\u00e4mpligt att bem\u00f6ta rykten. Genom att \u00f6ppet konfrontera negativ information riskerar man att bygga trov\u00e4rdigheten hos sin motst\u00e5ndare. Ibland \u00e4r det helt enkelt b\u00e4ttre att vara v\u00e4l f\u00f6rberedd n\u00e4r media knackar p\u00e5 d\u00f6rren eller n\u00e4r en kund h\u00f6r av sig och undrar vad det ligger f\u00f6r sanning i det ena eller det andra ryktet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e4r vi bevakar webben \u00e5t v\u00e5ra klienter, och finner n\u00e5got [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[61,268],"tags":[479,708],"_links":{"self":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts\/19"}],"collection":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":0,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts\/19\/revisions"}],"wp:attachment":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/media?parent=19"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/categories?post=19"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/tags?post=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}