{"id":57,"date":"2008-03-11T06:47:49","date_gmt":"2008-03-11T05:47:49","guid":{"rendered":"http:\/\/www.lerdell.com\/2008\/omvarldsbevakning\/hur-sok-stodjer-pr-och-tvartom\/"},"modified":"2008-03-11T06:47:49","modified_gmt":"2008-03-11T05:47:49","slug":"hur-sok-stodjer-pr-och-tvartom","status":"publish","type":"post","link":"https:\/\/lerdell.com\/desinformation\/hur-sok-stodjer-pr-och-tvartom\/","title":{"rendered":"Hur s\u00f6k st\u00f6djer PR - och tv\u00e4rtom"},"content":{"rendered":"<p>Efter att ha funnit ett antal illasinnade rykten och halvsanningar p\u00e5 n\u00e4tet har v\u00e5ra klienter efterfr\u00e5gat strategier f\u00f6r att kommunicera p\u00e5 webben.<\/p>\n<p>Det var anledningen till att jag f\u00f6r ett par \u00e5r sedan tog kontakt med Sara Andersson, s\u00f6kstrateg p\u00e5 <a href=\"http:\/\/www.search-input.com\/\" target=\"_blank\" title=\"Search Integration\" rel=\"noopener noreferrer\">Search Integration AB<\/a>, d\u00e5 jag ins\u00e5g att s\u00f6kmotoroptimering \u00e4r avg\u00f6rande f\u00f6r att sprida budskap p\u00e5 webben.<\/p>\n<p>Vad jag d\u00e5 inte ins\u00e5g var att PR och kommunikation i form av bloggar, social media, pressmeddelanden mm \u00e4ven st\u00f6djer s\u00f6kmotormarknadsf\u00f6ring!<\/p>\n<p>Det \u00e4r d\u00e4rf\u00f6r v\u00e4ldigt roligt att vi idag kan presentera<a href=\"http:\/\/www.lerdell.com\/tjanster\/sok-pr\/\" title=\"tj\u00e4nster inom S\u00f6k-PR\"> nya tj\u00e4nster inom omr\u00e5det s\u00f6k-PR<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Efter att ha funnit ett antal illasinnade rykten och halvsanningar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[61,77,148,182,207,232,268,297,298,329,334,336,337],"tags":[510,599,708,710,743,765,769,786,789,791,792],"_links":{"self":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts\/57"}],"collection":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":0,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts\/57\/revisions"}],"wp:attachment":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/media?parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/categories?post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/tags?post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}