{"id":70,"date":"2008-06-27T16:08:42","date_gmt":"2008-06-27T15:08:42","guid":{"rendered":"http:\/\/www.lerdell.com\/2008\/omvarldsbevakning\/vi-har-intervjuats-ang-rykten-pa-natet-i-sr-p4-extra\/"},"modified":"2008-06-27T16:08:42","modified_gmt":"2008-06-27T15:08:42","slug":"vi-har-intervjuats-ang-rykten-pa-natet-i-sr-p4-extra","status":"publish","type":"post","link":"https:\/\/lerdell.com\/google\/vi-har-intervjuats-ang-rykten-pa-natet-i-sr-p4-extra\/","title":{"rendered":"Vi har intervjuats ang rykten p\u00e5 n\u00e4tet i SR P4 Extra"},"content":{"rendered":"<p>Jag har precis blivit intervjuad av Lennart Persson i SRs P4 Extra om utbredningen av rykten p\u00e5 Internet, och vad man kan g\u00f6ra \u00e5t skvaller p\u00e5 n\u00e4tet.<\/p>\n<p>Lyssna h\u00e4r:<\/p>\n<p><object codebase=\"http:\/\/fpdownload.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=8,0,0,0\" align=\"middle\" height=\"52\" width=\"322\"><param name=\"allowScriptAccess\" value=\"sameDomain\"><param name=\"movie\" value=\"http:\/\/www.houndbite.com\/player.swf\"><param name=\"quality\" value=\"high\"><param name=\"bgcolor\" value=\"#ffffff\"><embed src=\"http:\/\/www.houndbite.com\/player.swf\" flashvars=\"filename=http:\/\/s3.amazonaws.com\/houndbite\/planer-upload-oh1d8eooxx6a.mp3&#038;autoplay=0&#038;duration=73000\" quality=\"high\" bgcolor=\"#eeeeee\" name=\"player\" allowscriptaccess=\"sameDomain\" type=\"application\/x-shockwave-flash\" pluginspage=\"http:\/\/www.macromedia.com\/go\/getflashplayer\" align=\"middle\" height=\"52\" width=\"322\"><param name=\"FlashVars\" value=\"filename=http:\/\/s3.amazonaws.com\/houndbite\/planer-upload-oh1d8eooxx6a.mp3&#038;autoplay=0&#038;duration=73000\"><\/object><\/p>\n<p>Jag gl\u00e4djer mig \u00e5t att intresset v\u00e4xer och t\u00e4nkte passa p\u00e5 att komplettera intervjun med att n\u00e4mna n\u00e5got om vad man kan g\u00f6ra \u00e5t rykten p\u00e5 n\u00e4tet.Rykten och halvsanningar uppst\u00e5r p\u00e5 flera olika omr\u00e5den, bland annat i industrin d\u00e4r illsainnade f\u00f6retag baktalar sina konkurrenter, inom politiken d\u00e4r politiker beskylls f\u00f6r en massa oegentligheter och inte minst i skolan d\u00e4r elever och l\u00e4rare utsetts f\u00f6r ryktesspridning.<\/p>\n<p>Vi f\u00f6resl\u00e5r v\u00e5ra kunder att agera p\u00e5 f\u00f6ljande s\u00e4tt om ett rykte uppst\u00e5tt, eller om man befarar att ett rykte kan uppst\u00e5:<\/p>\n<p><strong>Proaktivt &#8211; F\u00f6rebyggande:<\/strong><\/p>\n<ul>\n<li>Kartl\u00e4ggning av rykten om person, organisation eller f\u00f6retag p\u00e5 n\u00e4tet<\/li>\n<li>Ryktesbevakning av identifierade k\u00e4llor<\/li>\n<\/ul>\n<p><strong>Reaktivt &#8211; i efterhand:<\/strong><\/p>\n<p>Beroende p\u00e5 ryktet och k\u00e4llan rekommenderar vi olika strategier:<\/p>\n<ul>\n<li>Tystnad<\/li>\n<li>Information till partners<\/li>\n<li>Motattack (bland annat genom att s\u00e4tta upp egna sajter likt Obama)<\/li>\n<li>S\u00f6kmotoroptimering &#8211; placera dina motattacker h\u00f6gt hos Google<\/li>\n<\/ul>\n<p>Jag \u00e4r \u00f6vertygad om att jag kommer \u00e5terkomma i \u00e4mnet, och du som l\u00e4sare \u00e4r varmt v\u00e4lkommen att h\u00f6ra av dig om du har n\u00e5gra fr\u00e5gor.<\/p>\n<p align=\"right\">\/David Lerdell<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag har precis blivit intervjuad av Lennart Persson i SRs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[108,148,203,207,230,232,268,286,287,296,297,298,329,334,337,389],"tags":[562,568,651,665,680,681,708,739,743,778],"_links":{"self":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts\/70"}],"collection":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":0,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/posts\/70\/revisions"}],"wp:attachment":[{"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/media?parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/categories?post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lerdell.com\/wp-json\/wp\/v2\/tags?post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}